Data protection

1) Introduction and contact details of the person responsible

1.1We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how we handle your personal data when you use our website. Personal data is all data that can be used to identify you personally.

1.2The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Laka-Tools GmbH, Im Lettenäcker 3, 72202 Nagold, Germany, Tel.: +49 (0)7459 9153431, Fax: +49 (0)7459 9153436, E-Mail: info@laka-tools.de. Der The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

2) Data collection when visiting our website

2.1If you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you came to the page
browser used
Operating system used
IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 Paragraph 1 Letter f of GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

2.2This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible). You can recognize an encrypted connection by the character string "https://“ and the lock symbol in your browser bar.

3) Cookies

In order to make visiting our website more attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted when you close the browser (so-called "session cookies"), while others remain on your device for longer and enable page settings to be saved (so-called "persistent cookies"). In the latter case, you can find out how long the cookies are stored in the overview of your web browser's cookie settings.

If personal data is also processed through individual cookies used by us, the processing is carried out in accordance with Art. 6 Para. 1 lit. b GDPR either to execute the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the case of consent given, or in accordance with Art. 6 Para. 1 lit.f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) Contact

4.1Tidio

This website uses a live chat system from the following provider: Tidio Poland Sp. z oo, Wojska Polskiego 81, 70-481 Szczecin, Poland

The processing of personal data transmitted via chat takes place either in accordance with Art. 6 Para. 1 lit. b GDPR, because it is necessary for the initiation or execution of the contract, or in accordance with Art. 6 Para. 1 lit. f GDPR due to our legitimate interest in the effective support of our site visitors.
Your data transmitted in this way will be deleted, subject to any conflicting statutory retention periods, once the matter in question has been conclusively clarified.

In addition, cookies can be used to collect and evaluate additional information for the purpose of creating pseudonymized user profiles. However, this information does not serve to identify you personally and is not merged with other data sets. If this information is personally identifiable, it is processed in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization purposes.

The setting of cookies can be prevented by using the appropriate browser settings. However, the functionality of our website may be restricted in this case. You can object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

4.2TidioChat (Tidio Ltd.)
This website uses technologies from Tidio Ltd. 220C Blythe Road, W14 0HH, London, Great Britain (www.tidiochat.com) anonymized data is collected and stored for the purpose of web analysis and to operate the live chat system to answer live support requests. Usage profiles can be created from this anonymized data under a pseudonym. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the website visitor's Internet browser. The cookies enable the Internet browser to be recognized.
The data collected using TidioChat technologies will not be used to personally identify the visitor to this website without the separate consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym. To avoid the storage of TidioChat cookies, you can set your Internet browser so that no more cookies can be stored on your computer in the future or cookies that have already been stored are deleted.However, deactivating all cookies may mean that some functions on our website can no longer be carried out. You can object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future by sending us your objection informally by email to the email address stated in the imprint.
We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

4.3Trusted Shops

For review reminders we use the services of the following provider: Trusted Shops AG, Subbelrather Str. 15c, 50823 Cologne, Germany

Only on the basis of your express consent in accordance with Art. 6 (1) (a) GDPR will we transmit your email address and, if applicable, other customer data to the provider so that they can contact you by email with a review reminder.

You can revoke your consent to us or the provider at any time with future effect.

We are jointly responsible with the provider for the processing described above in accordance with Art. 26 GDPR. The contract for joint responsibility can be viewed here: https://help.etrusted.com/hc/de/articles/4402587369105-Contract-on-joint-responsibility-under-GDPR

4.4Hubspot

To process customer inquiries, we use the email ticketing system of the following provider: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland

If you send contact requests by email via our website, these will be saved and organized in the ticket system to enable chronological processing and improve the service experience. You can always see the current status of your request using the individually assigned ticket number.

For the organization and processing of inquiries, personal data are collected according to the scope of their provision, but in any case name, first name and email address, transmitted to the provider, stored there and read out.

The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, in answering your request as quickly as possible and in optimizing our service offering in accordance with Art. 6 (1) (f) GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

4.5WhatsApp Business

You have the option of contacting us via the WhatsApp messaging service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called “business version” of WhatsApp.

If you contact us via WhatsApp in connection with a specific transaction (for example, an order you have placed), we will store and use the mobile phone number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6 (1) (b) GDPR to process and answer your request.Based on the same legal basis, we may ask you via WhatsApp to provide additional data (order number, customer number, address or email address) in order to be able to assign your request to a specific process.

If you use our WhatsApp contact for general inquiries (e.g. about the range of services, availability or our website), we will save and use the mobile phone number you use for WhatsApp and - if provided - your first and last name in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.

Your data will only be used to answer your request via WhatsApp. It will not be passed on to third parties.

Please note that WhatsApp Business receives access to the address book of the mobile device we use for this purpose and automatically transfers telephone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. To operate our WhatsApp Business account, we use a mobile device in whose address book only the WhatsApp contact data of those users who have contacted us via WhatsApp are stored.

This ensures that every person whose WhatsApp contact details are stored in our address book has already consented to the transmission of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6 (1) lit. a GDPR when using the app for the first time on their device by accepting the WhatsApp terms of use. The transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

For information on the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your rights and setting options to protect your privacy, please refer to WhatsApp’s privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits the transfer to third parties.

As part of the processing described above, data may be transferred to Meta Platforms Inc. servers in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision of the European Commission.

4.6When you contact us (e.g. via contact form or email), personal data will be processed exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at a contract, an additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.

5) Data processing when opening a customer account

In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required to open an account from the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the above-mentioned address of the person responsible. After your customer account has been deleted, your data will be deleted provided that all contracts concluded through it have been fully processed, there are no statutory retention periods to the contrary and we have no legitimate interest in continuing to store the data.

6) Use of customer data for direct marketing

6.1Subscribe to our email newsletter

If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send the newsletter, which ensures that you only receive the newsletter once you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Paragraph 1 Letter a of GDPR. We store your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our newsletter mailing list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

6.2Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range to those you have already purchased. In accordance with Section 7 Paragraph 3 of the German Act Against Unfair Competition (UWG), we do not need to obtain your separate consent for this. The data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 Paragraph 1 Letter f of GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails.

You are entitled to object to the use of your e-mail address for the aforementioned advertising purposes at any time with effect for the future by notifying the person responsible named at the beginning.You will only be charged transmission costs according to the basic rates. Once we receive your objection, we will immediately stop using your email address for advertising purposes.

6.3ActiveCampaign

Our email newsletters are sent via this provider: ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, USA

Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when registering for the newsletter to this provider in accordance with Art. 6 (1) (f) GDPR so that they can send the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6 Paragraph 1 Letter a of GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. In doing so, end device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits the transfer to third parties.

6.4HubSpot

Our email newsletters are sent via this provider: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland

You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits the transfer to third parties.

6.5Klaviyo

Our e-mail newsletter is sent via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits the transfer to third parties.

6.6shopping cart reminders via email

If you cancel your purchase with us before completing the order, you have the option of being reminded once by email of the contents of your virtual shopping cart.

The only mandatory information required to send this reminder is your email address. Providing additional information is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send emails, which ensures that you only receive a notification once you have expressly confirmed your consent to this by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Paragraph 1 Letter a of GDPR to send a shopping cart reminder. We store your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for the intended purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

6.7advertising by mail
Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and - if we have received this additional information from you as part of the contractual relationship - your title, academic degree, year of birth and your professional, industry or business name in accordance with Art. 6 (1) (f) GDPR and to use it to send you interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time.

7) Data processing for order processing

7.1To the extent necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Paragraph 1 Letter b of GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when ordering (name, address, email address) in order to inform you personally about upcoming updates within the legally stipulated period by suitable communication channels (e.g. by post or email) within the scope of our statutory information obligations in accordance with Art. 6 Paragraph 1 Letter c GDPR. Your contact details will be used strictly for the purpose of notifying you about updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

7.2In order to fulfil our contractual obligations to our customers, we work with external shipping partners. We pass on your name and delivery address and, if necessary for delivery, your telephone number, to a shipping partner selected by us exclusively for the purposes of delivering the goods in accordance with Art. 6 (1) (b) GDPR.

7.3Xentral

We use the following provider for order processing: Xentral ERP Software GmbH, Fuggerstraße 11, 86150 Augsburg, Germany

Name, address and, if applicable, other personal data will be passed on to the provider for the purpose of processing the online order in accordance with Art. 6 Paragraph 1 Letter b of GDPR. Your data will only be passed on if this is actually necessary for processing the order. The provider is also used for accounting. The provider processes incoming and outgoing invoices and, if applicable, our company's bank transactions in order to automatically record invoices, match them to transactions and use this to create financial accounting in a partially automated process.

If personal data is also processed, the processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business transactions.

7.4Transfer of personal data to shipping service providers

- German postal service

We use the following provider as transport service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR before delivery of the goods for the purpose of coordinating a delivery date or to notify you of delivery, provided that you have given your express consent to this during the ordering process.Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 Paragraph 1 Letter b of GDPR. The information will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to agree on the delivery date with the provider in advance or to notify the provider of the delivery.

The consent can be revoked at any time with future effect to the person responsible named above or to the provider.
- DHL

We use the following provider as transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR before delivery of the goods for the purpose of coordinating a delivery date or to notify the provider of the delivery, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. The information will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or the delivery notification is not possible.

The consent can be revoked at any time with future effect to the person responsible named above or to the provider.
- DPD

We use the following provider as transport service provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR before delivery of the goods for the purpose of coordinating a delivery date or to notify the provider of the delivery, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. The information will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or the delivery notification is not possible.

The consent can be revoked at any time with future effect to the person responsible named above or to the provider.
- Kühne+Nagel

We use the following provider as our transport service provider: Kühne + Nagel AG & Co. KG, Wilhelm-Kaisen-Brücke 1, 28195 Bremen

We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR before delivery of the goods for the purpose of coordinating a delivery date or to notify the provider of the delivery, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. The information will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or the delivery notification is not possible.

The consent can be revoked at any time with future effect to the person responsible named above or to the provider.
- UPS

We use the following provider as a transport service provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany

We will pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR before delivery of the goods for the purpose of coordinating a delivery date or to notify the provider of the delivery, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. The information will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or the delivery notification is not possible.

The consent can be revoked at any time with future effect to the person responsible named above or to the provider.

7.5Use of payment service providers (payment services)

- Apple Pay

If you choose the payment method “Apple Pay” from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed using the “Apple Pay” function on your iOS, watchOS or macOS device by charging a payment card stored with “Apple Pay”. Apple Pay uses security features that are integrated into the hardware and software of your device to protect your transactions. To authorize a payment, you must enter a code that you have previously specified and verify it using the “Face ID” or “Touch ID” function on your device.

For the purpose of payment processing, the information you provided during the ordering process, along with information about your order, will be passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to process the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the source website to confirm the payment was successful.

If personal data is processed during the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.

Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was completed successfully. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.

When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on your Mac, your Mac and the authorization device communicate over an encrypted channel on Apple servers.Apple does not process or store any of this information in a format that can be used to identify you. You can turn off the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay", and disable "Allow payments on Mac".

Further information on data protection at Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Cash payment via Cash Payment

When selecting the payment method "cash payments" For the purpose of processing payments, we will pass on your personal data (first and last name, street, house number, postcode, city, date of birth, email address and possibly telephone number) in accordance with Art. 6 Paragraph 1 Letter b of GDPR to the payment service provider Cash Payment Solutions GmbH, Dircksenstr. 40, 10178 Berlin, so that Cash Payment Solutions GmbH can send you an individually generated number or barcode (so-called "payment slip"). The data is only passed on to the extent that this is necessary for processing the "cash payment" payment method. Using the payment slip, you can pay the respective transaction costs in cash at the business premises of partner companies of Cash Payment Solutions GmbH. The cash payment partner company sends the payment confirmation in real time, after which the shipping process can be started immediately, provided the goods are immediately available.

To process the payment method "cash payments" Cash Payment Solutions GmbH uses the credit institution NordFinanz Bank Aktiengesellschaft, Martinistraße 48, 28195 Bremen (hereinafter "NordFinanz") and passes on your payment data to them in accordance with Art. 6 (1) lit. b GDPR - insofar as this is necessary for the execution of the cash payment.

Both Cash Payment Solutions GmbH and NordFinanz use your personal data exclusively for the purposes of implementing the payment method "cash payments" and to comply with anti-money laundering regulations.
- Billie GmbH

One or more online payment methods from the following provider are available on this website: Billie GmbH, Charlottenstraße 4, 10969 Berlin, Germany

If you select a payment method from the provider that requires you to pay in advance (such as credit card payment), the payment details you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent that it is necessary for this purpose.

If you select a payment method where the provider makes an advance payment (e.g. purchase on account, installment plan or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, if applicable, data on an alternative payment method) during the ordering process.

In order to protect our legitimate interest in determining the solvency of our customers, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR.Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

In addition to provider-internal criteria in accordance with Art. 6 (1) (f) GDPR, identity and creditworthiness information from the following credit agencies may also be included in the decision-making process when reviewing the application:

Creditreform Berlin Wolfram KG, Karl-Heinrich-Ulrichs-Straße 1, 10787 Berlin, Germany
Creditreform Boniversum GmbH, Hammfelddamm 13, 41460 Neuss, Germany
SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden, Germany
Euler Hermes Deutschland, Friedensallee 254, 22763 Hamburg, Germany

The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing.
- Google Pay

If you choose the payment method “Google Pay” from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment will be processed via the "Google Pay" application on your mobile device running at least Android 4.4 ("KitKat") and having an NFC function by charging a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). To authorize a payment via Google Pay of more than €25, your mobile device must first be unlocked using the verification measure set up in each case (e.g. facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provided during the ordering process, along with information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay to the source website in the form of a unique transaction number, which is used to verify that the payment has been made. This transaction number does not contain any information about the actual payment data of your payment method stored with Google Pay, but is created and transmitted as a one-time numerical token. For all transactions via Google Pay, Google acts only as an intermediary to process the payment process. The transaction is carried out exclusively in the relationship between the user and the source website by charging the payment method stored with Google Pay.

If personal data is processed during the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.

Google reserves the right to collect, store and evaluate certain transaction-specific information for each transaction made through Google Pay. This includes the date, time and amount of the transaction, the merchant location and description, a description of the goods or services purchased provided by the merchant, photos that you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 (1) (f) GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimization and maintenance of the functionality of the Google Pay service.

Google also reserves the right to merge the processed transaction data with other information that is collected and stored by Google when using other Google services.

The Google Pay terms of use can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection at Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

In order to protect our legitimate interest in determining the solvency of our customers, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 Paragraph 1 Letter f of GDPR. The provider will check on the basis of the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience) whether the payment option you have selected can be granted with regard to payment and/or default risks.

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

One or more online payment methods from the following provider are available on this website: PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider that requires you to pay in advance, the payment details you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent that it is necessary for this purpose.

If you select a payment method for which we pay in advance, you will also be asked to provide certain personal information (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and if applicable, data on an alternative payment method) during the ordering process.

In order to protect our legitimate interest in determining your ability to pay in such cases, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 Paragraph 1 Letter f of GDPR. The provider will check on the basis of the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience) whether the payment option you have selected can be granted with regard to payment and/or default risks.

This website uses PayPal Checkout, an online payment system from PayPal that consists of PayPal's own payment methods and local payment methods from third parties.

When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “Pay later” via PayPal, we pass on your payment data to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), further.The data will be passed on in accordance with Art. 6 (1) (b) GDPR and only to the extent that this is necessary for payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "Pay later" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Paragraph 1 Letter f of GDPR on the basis of PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check in relation to the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but not exclusively, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

If the PayPal payment method “purchase on account” is available and selected, your payment data will first be transmitted to PayPal to prepare the payment, whereupon PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay"). The legal basis is Art. 6 (1) lit. b GDPR. In this case, RatePay carries out an identity and credit check in its own name to determine your ability to pay in accordance with the principle already mentioned above and passes your payment data on to credit agencies due to the legitimate interest in determining your ability to pay in accordance with Art. 6 (1) lit. f GDPR. A list of the credit agencies that Ratepay can use can be found here: https://www.ratepay.com/legal-payment-creditagencies/

If you use the payment method of a local third-party provider, your payment data will initially be passed on to PayPal in accordance with Art. 6 (1) (b) GDPR to prepare the payment. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the relevant provider in accordance with Art. 6 (1) (b) GDPR to carry out the payment:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z oo, ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA SAS, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

For further information on data protection, please refer to PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
- Shopify Payments

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

One or more online payment methods from the following provider are available on this website: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland

In order to protect our legitimate interest in determining the solvency of our customers, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 Paragraph 1 Letter f of GDPR. The provider will check on the basis of the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience) whether the payment option you have selected can be granted with regard to payment and/or default risks.

8) Online Marketing

HubSpot

This website uses the software-based marketing service of the following provider to provide and synchronize various customer management services: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland

The service enables the automated processing of feed activities, the control of advertising in the marketing channels used and the analysis of the success of marketing measures as well as central email marketing and contact management.

Cookies are used to fulfil the various functions. These are small text files that are stored locally in the cache of your web browser on your device and enable us to analyse your use of the website. The cookies record certain information, such as the IP address, location and time of the page access.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

Other legal bases for data processing that are used within the framework of specific service functions (such as the need for express consent in accordance with Art. 6 Para. 1 lit. a GDPR when sending newsletters) remain unaffected.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

9) Web analysis services

9.1Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google (Universal) Analytics sets cookies that are stored as small text blocks on your device and collect certain information. This information also includes your IP address, although Google shortens the last digits to prevent it from being directly linked to you as an individual.

The information is transferred to Google servers and processed there. Transmission to Google LLC, based in the USA, is also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services related to website activity and internet usage. The IP address transmitted and shortened by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google (Universal) Analytics is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to the website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

Further legal information on Google (Universal) Analytics can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and under https://policies.google.com/technologies/partner-sites

demographic characteristics
Google (Universal) Analytics uses the special "demographic characteristics" function and can use it to create statistics that make statements about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups to be identified for marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google (Universal) Analytics, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and have linked your devices to your Google account, Google can analyze your usage behavior across devices and create database models, including for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can deactivate the function "Personalized advertising" in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de For more information about Google Signals, please visit the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google (Universal) Analytics, this website may use the function "UserIDs" If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 Paragraph 1 Letter a of GDPR, have set up an account on this website and log in with this account on various devices, your activities, including conversions, can be analyzed across devices.

9.2Google Analytics 4

This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies that are stored as small text blocks on your device and collect certain information. This information also includes your IP address, although Google shortens the last digits to prevent it from being directly linked to you as an individual.

The information is transferred to Google servers and processed there. Transmission to Google LLC, based in the USA, is also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services relating to website activity and internet usage. The IP address transmitted and shortened by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 will be stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and under https://policies.google.com/technologies/partner-sites

demographic characteristics
Google Analytics 4 uses the special "demographic characteristics" function and can use it to create statistics that make statements about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups to be identified for marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and have linked your devices to your Google account, Google can analyze your usage behavior across devices and create database models, including for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can use the function "Personalized advertising" in your Google account settings.To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de For more information about Google Signals, please visit the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, this website can use the function "UserIDs" If you have consented to the use of Google Analytics 4 in accordance with Art. 6 Paragraph 1 Letter a of GDPR, have set up an account on this website and log in with this account on various devices, your activities, including conversions, can be analyzed across devices.

10) Retargeting/remarketing and conversion tracking

10.1Meta Pixel with advanced data comparison

Within our online offering, we use the service "Meta Pixel" of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta")

If a user clicks on an ad placed by us on Facebook or Instagram, "Meta Pixel" the URL of our linked page is extended by a parameter. This URL parameter is then entered into the user's browser after forwarding by a cookie that our linked page itself sets. In addition, this cookie records specific customer data such as the email address that we collect on our website linked to the Facebook or Instagram ad during processes such as purchases, account registrations or registrations (extended data comparison). The cookie is then read and enables the data, including the specific customer data, to be transmitted to Meta.

We use "Meta Pixel" with advanced data matching to display our advertisements (so-called "Ads") on Facebook and/or Instagram more effective and to ensure that they correspond to the interests of users or have certain characteristics (e.g. interests in certain topics or products determined based on the websites visited) that we transmit to Meta (so-called "cookies"). "Custom Audiences").

In addition, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (conversion). Compared to the standard version of "Meta Pixel" The enhanced matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All transmitted data is stored and processed by Meta so that it can be assigned to the respective user profile and Meta can use the data for its own advertising purposes in accordance with Meta's data usage guidelines (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to serve ads on and off Facebook.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transferred to a Meta server and stored there; in this context, it may also be transferred to Meta Platforms Inc. servers in the USA.

10.2Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have agreed to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads that you view on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data to Google Analytics data in order to create target groups. When using Google Ads Remarketing, personal data may also be transferred to Google LLC servers in the USA.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Paragraph 1 Letter a of GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

Details on the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10.3relevance

This website uses retargeting technology from the following provider: releva GmbH, Feilnerstr. 10, 10969 Berlin, Germany

This makes it possible to target visitors to our website with personalized, interest-based advertising who have already shown an interest in our shop and our products. The advertising is displayed based on a cookie-based analysis of previous and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests and thus tailor the advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. You will therefore be shown advertising that is highly likely to correspond to your product and information interests.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 Paragraph 1 Letter a of GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

11) Page functionalities

11.1Facebook plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

These plugins enable direct interactions with content on the social network.

In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the site using the so-called “2-click” or “Shariff” solution.

This integration ensures that when you access a page on our website that contains such plugins, no connection is established with the provider's servers.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plug-ins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

11.2Instagram plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland

These plugins enable direct interactions with content on the social network.

This integration ensures that when you access a page on our website that contains such plugins, no connection is established with the provider's servers.

Only when you activate the plug-ins and thereby give your consent to the data transfer in accordance with Art. 6 Paragraph 1 Letter a of GDPR will your browser establish a direct connection to the provider's servers. In this case, regardless of whether you log in to an existing user profile, a certain amount of information about the device you are using (including your IP address), your browser and your page history will be transmitted to the provider and may be further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plug-ins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transferred to the provider.

Data may also be transferred: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

11.3YouTube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC., USA

When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers in order to load the plugin.Certain information, including your IP address, is transmitted to the provider.

If the playback of embedded videos is started via the plug-in, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.

If you are logged into a user account with the provider when you visit the site, your data will be assigned directly to your account when you click on a video. If you do not want the data to be assigned to your account, you must log out before pressing the play button.

All of the aforementioned processing, in particular the setting of cookies for reading information on the device used, will only take place if you have given us your express consent in accordance with Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time with effect for the future by deactivating this service using the "Cookie Consent Tool" provided on the website.

11.4Trusted Shops Trustbadge

Our website contains graphic elements from the following provider to display external customer reviews and/or an externally awarded quality mark: Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne, Germany

When you access a page on our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers in order to load the elements correctly. Certain browser information, including your IP address, is transmitted to the provider.

If personal data is also processed, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the attractive design of our website.

In the case of an online order from us, further processing may take place.

Depending on your express consent in accordance with Art. 6 Paragraph 1 Letter a of GDPR, your order information (order total, order number, product purchased if applicable) and your email address will be transmitted to the provider in encrypted form via the Trustbadge after completion of an order in order to verify an existing registration for the provider's services (in particular the "buyer protection") and, if necessary, enable a new registration.

In the event of an existing registration being identified or in the event of a new registration with the provider for its services (in particular buyer protection), your order information (order total, order number, product purchased) and your email address will be transmitted to the provider based on the contractual agreement with the provider in accordance with Art. 6 (1) (b) GDPR and further processed by the provider in order to provide the services (in particular buyer protection).

We are jointly responsible with the provider for the processing described above in accordance with Art. 26 GDPR.The joint controllership agreement can be viewed here: https://help.etrusted.com/hc/de/articles/4402587369105-Contract-on-joint-responsibility-under-GDPR

11.5Google Maps

This website uses an online map service from the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Maps is a web service for displaying interactive (land) maps to visually represent geographical information. Using this service will show you our location and make it easier to find us.

As soon as you access the subpages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there. This may also involve transmission to the servers of Google LLC in the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account already exists. If you are logged in to Google, your data is assigned directly to your account. If you do not want to be assigned to your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them.

The collection, storage and evaluation are carried out in accordance with Art. 6 Paragraph 1 Letter f of GDPR on the basis of Google's legitimate interest in displaying personalized advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, but you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google as part of the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by turning off the JavaScript application in your browser. Google Maps and thus also the map display on this website cannot then be used.

To the extent legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option for making an objection described above.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

11.6Google Maps API

In order to enable the real-time checking of certain entries in the address form of the ordering process of our web shop for input errors, we use the services of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC., USA

The provider validates the entered address, verifies the spelling and adds any missing data if necessary.If the address is not unique, correct alternative suggestions are displayed. For this purpose, the address data you enter is transmitted to the provider, where it is stored and evaluated.

This processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the proper collection of the customer's correct address data in order to conscientiously fulfill our contractual delivery obligations and to prevent contract implementation problems.

The provider processes the data concerned separately and does not merge it with other data sets, and deletes it as soon as its status or correctness has been confirmed, but no later than after 30 days.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

11.7Google reCAPTCHA

On this website we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA. For the visual design of the Captcha window, the provider “Google Fonts", i.e. fonts downloaded from the Internet by Google, are used. No further information other than that mentioned above, which is already transmitted to Google via the ReCaptcha functionality, is processed here.

The service checks whether an input has been made by a natural person or has been abusively processed by machine and automated means, and blocks spam, DDoS attacks and similar automated malicious access. To ensure that an action is carried out by a human and not by an automated bot, the provider collects the IP address of the end device used, identification data of the browser and operating system type used, as well as the date and duration of the visit and transmits these to the provider's servers for evaluation. Cookies can be used for this purpose, i.e. small text files that are stored in the browser of the end device.

If the processing described above is based on cookies, these will only be set if you have given us your express consent in accordance with Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in determining individual responsibility on the Internet and avoiding misuse and spam in accordance with Art. 6 (1) (f) GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

11.8Google Photos

This website uses the “Google Photos” image service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”) to integrate and display photographs.

Google Photos itself does not store or read any information on user devices. The service also does not carry out any independent data analyses.

However, in order to load the image files from the Google network when you visit the page, your IP address will be transmitted to Google and may be stored there. Transmission to servers of Google LLC in the USA is also possible.

This processing will only be carried out if you have given us your express consent in accordance with Art. 6 Paragraph 1 Letter a of GDPR. Without this consent, image files will not be loaded via Google Photos.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement with Google, which obliges Google to protect the data of our website visitors and not to pass it on to third parties.

11.9Google Translate

This site uses the translation service via an API integration "Google Translate" Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). In order for the translation to be displayed automatically after you have selected a national language, the browser you use connects to Google’s servers. Google uses so-called “cookies” for this purpose. "cookies"These are text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transferred to a Google server and stored there; this may also involve transmission to the servers of Google LLC in the USA.

If personal data is processed, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in barrier-free and universal accessibility of our website.

To the extent legally required, we have obtained your consent in accordance with Art. 6 Paragraph 1 Letter a of GDPR for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "cookie consent tool".

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

11.10Google Customer Reviews (formerly Google Certified Retailer Program)

We work with Google as part of the “Google Customer Reviews” program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program allows us to collect customer reviews from users of our website. After you have made a purchase on our website, you will be asked whether you would like to participate in an email survey from Google.

If you give your consent in accordance with Art. 6 Paragraph 1 Letter a of GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the purchase experience on our website. The rating you submit will then be summarized with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. When using Google Customer Reviews, personal data may also be transmitted to Google LLC's servers in the USA.

You can revoke your consent at any time by sending a message to the data controller or to Google.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

11.11Google Meet

To conduct online meetings, video conferences and/or webinars we use this provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

This may also result in data being transmitted to Google LLC servers in the USA.

The provider processes different data, whereby the scope of the data processed depends on which data you provide before or during participation in an online meeting, video conference or webinar. Your data as a communication participant is processed and stored on the provider's servers. This can in particular be your login data (name, email address, telephone number (optional) and password) and session data (topic, participant IP address, device information, description (optional)).

In addition, participants’ image and sound contributions as well as voice input in chats can be processed.
For the processing of personal data that is necessary for the performance of a contract with you (this also applies to processing operations that are necessary to carry out pre-contractual measures), Art. 6 Para. 1 lit.b GDPR as the legal basis. If you have given us your consent to process your data, the processing will be carried out on the basis of Art. 6 Paragraph 1 Letter a GDPR. You can revoke your consent at any time with effect for the future.
Furthermore, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest in accordance with Art. 6 (1) (f) GDPR in the effective conduct of the online meeting, webinar or video conference.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

11.12Microsoft Teams

To conduct online meetings, video conferences and/or webinars, we use this provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA

In addition, participants’ image and sound contributions as well as voice input in chats can be processed.
Art. 6 (1) (b) GDPR serves as the legal basis for the processing of personal data that is necessary for the performance of a contract with you (this also applies to processing operations that are necessary for the implementation of pre-contractual measures). If you have given us your consent to process your data, the processing will be carried out on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future.
Furthermore, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest in accordance with Art. 6 (1) (f) GDPR in the effective conduct of the online meeting, webinar or video conference.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

11th13TeamViewer

To conduct online meetings, video conferences and/or webinars we use this provider: TeamViewer Germany GmbH, Bahnhofsplatz 2, 73033 Göppingen

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

11.14zoom

To conduct online meetings, video conferences and/or webinars, we use this provider: Zoom Video Communications Inc., 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

11:15Google Forms

To conduct surveys or online forms, we use the services of the following provider: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland

In addition to transmitting data to the above-mentioned provider location, data may also be transmitted to: Google LLC, USA

The provider enables us to design and evaluate surveys and online forms. In addition to the respective personal data that you enter in the forms, information about your operating system, browser, date and time of your visit, referrer URL and your IP address are collected, transmitted to the provider and stored on the provider's servers.

The information you enter into the forms is stored in a password-protected manner to ensure that third-party access is excluded and only we can evaluate the data for the purpose stated in the form.

When processing personal data that is necessary to fulfill a contract with you (this also applies to processing operations that are necessary to carry out pre-contractual measures), Art. 6 (1) (b) GDPR serves as the legal basis. If you have given us your consent to process your data, the processing will be carried out on the basis of Art. 6 (1) (a) GDPR. Consent given can be revoked at any time with effect for the future.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

11.16JotForm

To conduct surveys or online forms, we use the services of the following provider: JotForm Inc., 111 Pine St. Suite 1815, San Francisco, CA 94111, USA

The information you enter into the forms is stored in a password-protected manner to ensure that third-party access is excluded and only we can evaluate the data for the purpose stated in the form.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

11.17Shopsync for Shopify

This website uses the Shopify app “Shopsync” from ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.
With the help of ShopSync, the newsletter service “Mailchimp” is synchronized with our Shopify account in such a way that, on the one hand, updates in Mailchimp email lists (such as an opt-out by a newsletter recipient) are automatically stored on Shopify and, on the other hand, new contact data generated through contract conclusions on Shopify are automatically transferred to Mailchimp’s email lists.

In the former case, data processing takes place in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the effective and cross-system maintenance of the files of advertising recipients and the efficient observation of legally significant status changes.

In the second case, after a contract has been concluded on Shopify for inclusion in the Mailchimp list, the user's first and last name, address and email address together with transaction-related information (purchase amount, time and date of purchase) will be transferred to Mailchimp by ShopSync exclusively on the basis of an express consent from the user in accordance with Art. 6 (1) (a) GDPR.

Data transferred in this way is not stored or retained by ShopSync after syncing. All information synced between Shopify and Mailchimp is transferred using Secure Socket Layer (SSL) technology, and all transferred information remains encrypted during the sync process.

The synchronization process requires the transfer of information over a secure connection to servers hosted by Amazon Web Services in the United States.

Further data protection information about ShopSync can be found here: https://www.shop-sync.com/privacy-policy

11.18Applications for job advertisements by email

We advertise currently vacant positions in a separate section on our website, for which interested parties can apply by sending an email to the contact address provided.

Applicants must provide all personal data necessary for an informed assessment, including general information such as name, address and contact details, as well as performance-related evidence and, where applicable, health-related information.Details on how to apply can be found in the job advertisement.

After receiving the application by email, the data is stored and evaluated solely for the purpose of processing the application. If we have any queries, we use either the applicant's email address or telephone number. The processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR (or Section 26 Para. 1 BDSG), in the sense of which going through the application process counts as initiating an employment contract.

If, as part of the application process, special categories of personal data within the meaning of Art. 9 (1) GDPR (e.g. health data such as information on severe disability) are requested from applicants, the processing will be carried out in accordance with Art. 9 (2) (b) GDPR so that we can exercise the rights arising from employment law and social security and social protection law and fulfil our obligations in this regard.

Cumulatively or alternatively, the processing of special categories of data may also be based on Art. 9 (1) (h) GDPR if it is carried out for the purposes of healthcare or occupational medicine, for the assessment of the applicant's ability to work, for medical diagnostics, for the provision of care or treatment in the health or social sector or for the administration of systems and services in the health or social sector.

If the applicant is not selected or if an applicant withdraws their application prematurely, the data they have submitted and all electronic correspondence, including the application email, will be deleted after a corresponding notification, at the latest after 6 months. This period is based on our legitimate interest in answering any follow-up questions about the application and, if necessary, in being able to meet our obligation to provide evidence under the regulations on equal treatment of applicants.

In the event of a successful application, the data provided will be processed on the basis of Art. 6 Para. 1 lit. b GDPR (if processed in Germany in conjunction with Section 26 Para. 1 BDSG) for the purpose of carrying out the employment relationship.

11.19online applications via a form

We advertise currently vacant positions in a separate section on our website, for which interested parties can apply using a corresponding form.

Applicants must provide all personal data necessary for an informed assessment, including general information such as name, address and contact details, as well as performance-related evidence and, where applicable, health-related information. Details on how to apply can be found in the job advertisement.

When the form is submitted, the applicant data is transmitted to us in encrypted form in accordance with the state of the art, stored by us and evaluated solely for the purpose of processing the application. The processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR (or Section 26 Para. 1 BDSG), in the sense of which completing the application process counts as initiating an employment contract.

If special categories of personal data within the meaning of Art. 9 Para. 1 GDPR (e.g. health data such as information on severely disabled status) are requested from applicants as part of the application process, the processing will be carried out in accordance with Art. 9 Para. 2 lit. b.GDPR so that we can exercise the rights and comply with our obligations under employment law and social security and social protection law.

If the applicant is not selected or if an applicant withdraws their application prematurely, the data submitted via the form and all electronic correspondence, including the application email, will be deleted after a corresponding notification, at the latest after 6 months. This period is based on our legitimate interest in answering any follow-up questions about the application and, if necessary, in being able to meet our obligation to provide evidence under the regulations on equal treatment of applicants.

12) Tools and Others

12.1- Xentral ERP

To handle accounting, we use the cloud-based accounting software service of the following provider: Xentral ERP Software GmbH, Fuggerstraße 11, 86150 Augsburg, Germany

The provider processes incoming and outgoing invoices and, if applicable, our company's bank transactions in order to automatically record invoices, match them to transactions and use these to create financial accounting in a partially automated process.

If personal data is also processed, the processing is based on our legitimate interest in the efficient organization and documentation of our business transactions.

12.2cookie consent tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they access the page in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking boxes. By using the tool, all cookies/services that require consent are only loaded if the respective user gives their consent by ticking the corresponding box. This ensures that such cookies are only placed on the user's respective device if consent has been given.

The tool uses technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.

If in individual cases personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for the processing is Art. 6 (1) (c) GDPR. As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

13) Rights of the data subject

13.1The applicable data protection law grants you the following data subject rights (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising them:

Right to information pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to information pursuant to Art. 19 GDPR;
Right to data portability according to Art. 20 GDPR;
Right to revoke consent granted in accordance with Art. 7 Para. 3 GDPR;
Right to complain according to Art. 77 GDPR.

13.2RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) Duration of storage of personal data

The duration for which personal data is stored is determined based on the respective legal basis, the purpose of processing and – if applicable – also on the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of an explicit consent in accordance with Art. 6 para. 1 lit.a GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after expiry of the retention periods, provided that they are no longer required to fulfill or initiate a contract and/or we no longer have a legitimate interest in continuing to store them.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until you exercise your right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 (1) (f) GDPR, these data will be stored until you exercise your right of objection in accordance with Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

Status: 03.02.2025, 03:13:25